Concept · 2025
Horizon Cultural Centre
A rich cultural centre experience that brings programmes, exhibitions, events, and digital heritage into one welcoming destination.
- Role
- UX/UI Design
- Year
- 2025
- Stack
- Figma, Art direction, Responsive web
Designed by
Walking into the building, online
Horizon is a concept for a cultural centre that brings exhibitions, programmes, a digital library and events into one place. Together with Ewa, I designed a website that feels like walking into the building: warm, open and full of things to discover.
A centre like this has several audiences at once: people who want to book a hall, people looking for a programme and people who just want to look around. So the top of the page offers two clear actions, Book A Hall and Explore Programs, and the rest of the scroll follows the order in which a curious visitor would walk through the building.
How it should feel
Warm, proud and inviting. Golden-hour architecture, rich photography of people and heritage, and a calm editorial rhythm that lets each programme breathe.
It should feel like culture is for everyone.
Gold is the one accent, used for the active tab, the progress line and the date, and it echoes the lit facade in the first photograph. Type is a rounded geometric sans in black, buttons are black pills, and every image has large rounded corners, so the page feels friendly and not institutional. A language switch to Arabic sits in the main navigation as a normal item, not as a footnote.
Up close
About the centre
A new visitor wants to know what this place is before anything else, so the second section tells its purpose in one short paragraph and a single Learn More button, with three one-line aims underneath, each marked by a small icon. The images do the rest: the tall building lit gold at dusk on the left, and a wide photograph of a talk in a full auditorium on the right, so the visitor sees both the place and the activity. The two images have different shapes, one tall and one wide, which gives the grid a little movement. Keeping the aims to one line each stops the section from turning into a mission statement.
What we offer
This is the main navigation of the page, so I wanted it to feel like walking through rooms. Three pill tabs, Events and Activities, Knowledge and Media, and Opportunities, filter the carousel, and the active one is filled in gold. Cards are photographs first. The centre card is the one in focus: it grows taller, shows its details below the image, and carries an icon, a title, a short sentence and a black Learn More button. Cards to the side stay smaller with the title laid over the photograph, so only the focused card asks to be read. A thin gold progress line under the row shows how much is left.
A world of culture, from anywhere
After the physical halls, this section answers a different visitor: someone who cannot come in person. The headline, A World Of Culture, From Anywhere, is on the left with a short paragraph and a bolder line that states the offer. Four outlined pills for themes, such as Saudi Heritage and Architecture and Future and Innovation, let a visitor see the range without leaving the section. On the right, a large photograph of a person reaching toward an arched gateway makes the VR idea visible, and a smaller card with a play icon holds the title, a one-sentence explanation and a black Start The Virtual Tour button. The play icon tells people there is a video.
Upcoming events and activities
A visitor on this section wants to know what is on and whether they can go, so the date leads. A gold month sits above a large light day number, then the title, one sentence of description and a single black Get A Ticket button, so the whole decision runs top to bottom in one column. The illustrations on the right are the featured event at full size, followed by two narrower slivers of the next events, which shows that more is coming without crowding the featured one. The thin progress line and arrows below match the carousel higher up the page, so the control is already familiar.
See the full pageThe whole design, top to bottom, in full quality.
Looking back
Cultural websites often read like a timetable. Leading with place, people and light made this one feel like an invitation. It is a concept designed together with Ewa, so no visitor data exists. With more time I would look at how the long row of partner logos under the hero competes with the two main actions, and at how the carousels behave on a phone.