Concept · 2025
Nova Arena
A high-energy arena experience for discovering events, spaces, venue leasing, floor plans, and what is happening next.
- Role
- UX/UI Design
- Year
- 2025
- Stack
- Figma, Art direction, Responsive web
Designed by
The moment before the show starts
Nova Arena is a concept for a large events venue. Together with Ewa, I designed a website that does two jobs at once: make visitors excited about what is on, and give organisers the practical facts they need to book the space.
The two audiences ask different questions at different moments, so the page is built in two registers. The hero speaks to both with two equal buttons, Explore Leasing Options and View Upcoming Events, and a client review and a row of company logos sit inside the first screen so trust arrives before the first scroll.
How it should feel
Electric, but organised. Dark hero imagery with stage light and crowds for the energy, then clean white sections for leasing, floor plans and questions.
It should feel like the moment before a show starts.
The colour is borrowed from the events themselves: yellow, pink, mint and cyan appear only as small labels, section tags and squares, against black type on white. That keeps the page organised while the photography brings the stage light. Section tags such as About us, Leasing and Events use a different colour each, so the long page has landmarks.
Up close
Who we are
A visitor who has seen the hero now needs to know what the venue really is and how big it is. On the left, three short statements are each marked by a small coloured square and a bold line, so the text can be scanned and not read in full. On the right, one large photograph of a packed arena sits above three smaller crops, which shows scale first and variety second. Under both, four plain facts, Capacity, Zones, Setups and Total Area, are set with an icon and one short line each, so an organiser finds the numbers they need without reading the story above them.
Venue leasing options
An organiser comparing venues wants to picture their own event in the space, so the leasing section opens with a large photograph of the empty hall and the line Transform this space into anything your event demands. The selected option, Full Arena Access, has a larger title, a short description of what is included and a quiet More Details link, and the two small arrows allow browsing without leaving the block. Three smaller options sit underneath as thumbnails with a coloured square and a label: Outdoor Event Spaces, Custom Layouts, VIP lounge comfort. One option is shown in full and the others hinted at, so the choice never looks like a form.
Floor plan
This is the practical section, so the facts sit in a row of selectable cards above the image and the image changes with the selection. The active card, Indoor area, is filled in mint, and the others stay light grey, with a title and one line of exact figures, such as the floor size, ceiling height, seated capacity and parking spaces. An organiser can read the numbers in a glance and switch without scrolling past anything. Below, a wide photograph of a real exhibition floor has small arrow markers on the ground, which suggest that the space can be walked through. The row continues past the edge, which tells people there are more areas.
Upcoming events
People who come here want to know what is on and when, so every card starts with the same quick-read order: a coloured category label on the photograph, the date, the title, two lines of description, and a black Event Details button. Putting the date above the title is deliberate, because it is the first thing a visitor uses to decide. The labels, Conference and Expo, Public Festival and Brand Activation, and the others, use the same four section colours, so the event types can be told apart without reading. Descriptions are cut with an ellipsis to keep the four cards the same height, and a wide More Events bar closes the row.
What our clients say
By the end, an organiser has seen the spaces and the facts, and wants to know what working with the team is like. I used three quotes and made the middle one black, so one voice leads and the others support it. Each card is built the same way: a large coloured quote mark, a short bold line that can be read alone, the longer quote, a portrait, and a name with role and company. The bold line carries the point for a visitor who only skims. Naming the company under every quote makes the proof checkable, and the arrows show there are more to read.
See the full pageThe whole design, top to bottom, in full quality.
Looking back
Two audiences, one page: the energy sells the night, and the structure sells the venue. It is a concept designed with Ewa, so the quotes, events and figures are illustrative. With more time I would turn the floor plan into a real plan with labelled zones, since the photograph currently stands in for it.