Redesign concept · 2025
NRT Car Rental
A clearer rental journey for searching, comparing, booking, and managing a car without losing the excitement of the trip.
- Role
- UX/UI Design
- Year
- 2025
- Stack
- Figma, UX audit
Booking that feels as exciting as the cars
NRT rents Japanese performance cars near Narita Airport. I redesigned the website so booking feels as exciting as the cars, without making it any harder to do.
The renter is usually a visitor to Japan, planning from abroad and unsure about the practical parts: where to collect the car, what insurance covers, what it costs. So I put the search first, then the reassurance, then the cars, then the price rules and the reviews, in the order those questions come up.
How it should feel
Fast, clean and a little bit car culture. Big, confident type, generous photography of the cars, and a booking form that stays calm and obvious.
It should make you want to drive, and then make it easy.
The page stays black on white with one blue for actions, so the cars, shot in real Japanese street and petrol-station light, supply all the colour. The excitement lives in the photography and the heavy headline; the forms and tables stay plain on purpose.
Up close
Your rental experience, then the cars
Before showing a single car, I answer the three things a visitor to Japan worries about: how to get to the car, what insurance means and who to call. They sit as three equal cards with a bold title, a short paragraph, key facts in bold such as Narita Airport Terminal 1 and 2 and the languages spoken, and a blue Learn More link. Below, the collection starts with tabs, Hot Picks, Road trip Picks and Staff Picks, so a visitor can browse by intent, not by a long list. Each car card has the same order: photo, small spec icons, name, the price per day on its own line, and a full-width blue Details button. A Show All button keeps the first page short.
Discounts in a simple table
A long rental is the biggest decision on the site, so the discount rules get a plain table instead of a promotional banner. Rental length runs down the first column, the standard rate sits in the second and the Toyota Probox rate in the third, with alternating row tints and thin dividers, so any row can be followed straight across. Each rate is bold and reads as a plain percentage. The jump from 10% off at day 3 to 6 up to 25% off at days 15 to 28 shows the benefit of staying longer at a glance. The last row, same total as day 28, is the kind of detail that answers a question before it is asked.
From our customers
By this point the visitor has the facts and needs someone else’s word, so reviews come after the price rules and before the merchandise. Each card has a portrait and full name at the top, five gold stars, then the review as written, in a readable body size with generous line height. I kept the reviews at their natural length, so one card is short and another is long, because uneven lengths feel real and trimmed ones feel staged. The circular blue arrow at the edge is the same blue as every other action, and its position on the cards shows there are more to the right. The 4.9 rating shown in the hero is repeated here with real stories behind it.
A brand you can wear
The merchandise is there for the car people, who often want a piece of a trip, so it sits at the end where it does not compete with booking. A wide editorial banner, shot on a Tokyo street with NRT in large type and the Narita Drive Series label, sets the tone before the products. Below it, two big back-of-garment photographs carry the designs themselves: a blue Skyline on a grid with a barcode on the T-shirt, and the NRT letters over a wave on the hoodie. Names and prices sit directly under each image in one line, and a Show All button follows. I designed the apparel as part of the same system, so the brand reads the same on a screen and on a person.
See the full pageThe whole design, top to bottom, in full quality.
Looking back
Rental sites usually choose between excitement and clarity. Here the photography does the selling and the layout does the explaining. It is a redesign concept, so I would not claim any booking results. The next thing I would examine is the search form itself, in particular whether the two location fields, which default to the same airport, could be collapsed into one for the common case.